Case Study Copywriter for Manufacturers

Engineer and Customer Interviews

I start every case study with two interviews. The first is with the engineer or project manager who worked on the job, and the second is with your customer. My Scaffolding Solutions case study came from a phone interview with the project manager on a D.C. Metro station shoring project.

Your engineer covers the technical side, such as the equipment, materials, specs, and project timeline. Customers explain the problem they had and what changed after the work was finished. I quote both people directly, so the technical details stay accurate and the results stay in your customer’s own words.

Problem, Solution, and Results Structure

Three parts make up every case study: the problem, the solution, and the results. Your customer’s need and the requirements the job had to meet come first. Next comes the solution, which is the design, build, or supply work your team performed.

The last part is the results your customer agrees to publish, such as lower shipping costs or higher output. My work as a B2B case study writer includes the Handle It case study, about a military surplus tire dealer that reduced shipping costs with an orbital wrap machine. A finished case study costs $2,000 to $2,500.

Customer Review and Approval

You review the draft first, and I address each point of your feedback in the revision. Quotes and figures attributed to your customer are marked in the draft for their review. Your customer then checks those passages before the case study goes live.

Some customers prefer to keep their company name out of the story. I then refer to them by industry and region, such as a Midwest tire distributor or a Gulf Coast chemical plant. The technical details and results stay the same in that version.

Photos, Drawings, and Project Data

Readers see the finished work in the photos you supply from the job site or your shop floor. I take dimensions, materials, and tolerances from your drawings and spec sheets. Project data such as lead times, cost savings, or output rates goes into the results section.

Each photo gets a short caption with the part, machine, or job site shown. I write savings and output changes as before-and-after numbers, such as shipping cost per load or output per shift. You and your customer decide which drawings, if any, appear in the published version.