You get blog posts, product pages and case studies for manufacturers. Each piece is written for the engineers and buyers who research your products online.
I write technical B2B content optimized for SEO, AEO, and GEO. Targeting the engineers, procurement teams, and plant managers your manufacturing clients need to reach.
I'm an experienced B2B manufacturing content writer who crafts high-quality, persuasive content that drives conversions and ranks well in the search engines, Google AI Overview, and ChatGPT.
My in-depth research and storytelling abilities position your clients as the authority in their market and earn the trust of potential buyers.
More About Me →Over 15 years of B2B copywriting and marketing experience for manufacturing and industrial companies
10+ years of experience freelancing for marketing agencies specializing in B2B manufacturing SEO, lead generation and digital marketing campaigns
Ability to quickly pick up new and complex technical subjects through direct research and subject matter interviews
Brand voice adaptability across your products, audiences and content styles
Working knowledge of AI tools for deeper research and faster turnaround, with strict quality standards on every draft
Keyword-targeted posts on the technical topics your buyers search.
Long-form technical articles on your products and manufacturing processes.
Customer projects written from interviews with your team and your customer.
Specs, applications and selection details for the engineers who specify your products.
A review of your existing pages and posts, with rewrites for search rankings and AI citations.
Write a 1,000+ word article that will rank well in Google organic search and appear in Google AI Overview and a ChatGPT search. The…
View Article ↗ (opens in a new tab)Researched and wrote a technical blog post explaining seven military standards for ruggedized power supplies.
View Article ↗ (opens in a new tab)Interviewed the project manager by phone to capture technical details about a D.C. Metro station shoring project.
View Article ↗ (opens in a new tab)I had the pleasure of collaborating with Tony for many years. Throughout our extensive working relationship, Tony has consistently demonstrated exceptional expertise in content creation, SEO strategy, messaging development, and client copy concepts. Tony's contributions have been invaluable to our marketing agency. His ability to craft compelling and effective content, coupled with a deep understanding of SEO principles, has significantly enhanced the visibility and impact of our clients' campaigns. He possesses a remarkable talent for distilling complex ideas into clear, persuasive messaging that resonates with target audiences. Furthermore, his insightful approach to client copy concepts has consistently led to strong results for our diverse client base. Tony is a highly reliable, creative, and results-oriented professional. We have always been able to count on his dedication and the quality of his work. I wholeheartedly recommend Tony for any opportunity requiring top-tier skills in content and copywriting.
We've worked with Tony for years. His copywriting skills are excellent, he's responsive and a pleasure to work with! Tony really understands the demands of copywriting for SEO. He has gotten us on Google page 1 more times than I can count. And everyone loves working with him!
I started my career in the late 1990s as a Buyer for a mid-size manufacturing company. I built websites for fun in my spare time and when the VP learned about this, he asked me to take on additional responsibilities by managing the company website, content, and marketing. After a few years, I left that job to pursue my passion for content marketing, copywriting, and SEO. I worked for several Software-as-a-Service (SaaS) companies and helped increase their lead generation and sales. I then turned my attention back to my passion for writing professional content for manufacturing companies.
In addition to having 15+ years of combined manufacturing and writing experience, I also have a very strong SEO background. While I do not offer SEO services (e.g., link building), I do incorporate best practices when it comes to writing content that's intended first for human beings and second for ranking well in search engines and AI (Google, Google AI Overview, ChatGPT, etc).
I can also optimize an existing product (or other) page on your website. For example, let's say that you manufacture widgets and your blue widget page only has 50 words of content and one image—it's bad for SEO and creates a poor user experience. I would interview your internal subject matter experts (if required) and then craft additional content that's optimized for conversions, search engines, and AI. The new content would lead with a compelling headline, strong value proposition, and 500 to 1,000+ words. Depending on the page layout, it could also include images (client-supplied or stock), FAQs, tables/charts, and other elements to greatly improve the strength and authority of this former thin content web page.
I do not outsource my work. This approach gives me complete control over the quality and consistency of the work I deliver.
I can research and write independently or collaborate with one of your internal subject matter experts.
Yes, I will review client feedback carefully and address each point in the revision.
I'm based in the U.S. I primarily support manufacturing and industrial companies across the country. I'm also available for in-person meetings for local clients.
My standard lead time is 3-5 business days. I will deliver regularly recurring monthly work as per our agreed arrangement. One-off projects may take anywhere from 2 to 3+ weeks (depending on scope and my existing workload). If something is "911 RUSH," please let me know as early as possible and I will let you know if I can accommodate.
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