New Product Pages
I write new product pages from your datasheets, catalogs, drawings, and any test reports you publish. You get a description of the product, its applications, its available materials, and the specs engineers use to select it. Product page copywriting costs $1,250 to $1,500 per page, including an SEO title and meta description.
Engineers comparing suppliers look for tolerances, materials, and test standards first. Those details go near the top of the page and again in a spec table. Applications, available sizes, and answers to common buyer questions go lower on the page.
Existing Product Page Rewrites
Many manufacturer websites have product pages with a part number, a photo, and one or two lines of text. I rebuild thin pages like these with more copy, images, FAQs, and spec tables. A rewrite costs $500 to $800 per page, based on page length and the specs involved.
Each rewritten page gets current keywords, question-based headings, and a direct answer under each heading. I move specs from paragraphs and PDF downloads into HTML tables on the page. You approve the rewrite before your team publishes it.
Product Category Pages
A category page is the parent page for one product family, such as a bearing series or a line of enclosures. I write the introduction for that family and the short description beside each product link. Buyers read that copy to pick the right product before clicking through to its page.
Category page keywords are product family names, such as stainless steel ball bearings. Each product page in that family gets a part number or model name as its keyword. I keep the two keyword sets separate so the pages don’t compete in search results.
Spec Tables and Selection Details
Your datasheet specs become HTML tables that use the same units and tolerance notation as the datasheet. Engineers read dimensions, materials, and tolerances in rows and columns instead of searching through paragraphs. Each table is HTML text, so the values stay searchable and readable on phones.
Size, load, temperature, and material are the specs engineers compare when choosing between models. I write short selection guidance for each of those choices from your published data. Stainless steel and chrome steel versions of a bearing, for example, get a note on which one suits wet or corrosive conditions.