Content Audit Services for Manufacturers

Content Audits

Audits cover the pages you choose, such as product pages, service pages, and blog posts. Each page gets checked for its target keyword, question-based headings, direct answers, and outdated or unsupported claims. You receive a ranked list of fixes for search rankings and AI citations.

An audit costs $2,500 to $4,000, and I price each one by the number of pages, their length, and the research they need. You get a fixed quote in writing before the audit starts. Rewrites of the pages on your fix list are quoted separately.

Page and Post Rewrites

The pages at the top of your audit list get rewritten first, and you add any other page or post you choose. Each rewritten page gets current keywords, question-based headings, and direct answers. A rewrite costs $500 to $800 per page, based on page length and the research involved.

Thin product pages get rebuilt with more copy, images, FAQs, and tables. I merge blog posts that compete for one keyword, or I retarget one of them. You approve each rewrite before your team publishes it.

Spec and Data Accuracy Checks

Older pages on your site may still show specs, certifications, or capacities that have since changed. I compare every figure on the audited pages against your current datasheets, certifications, and the standards that apply. Each mismatch goes on your fix list with the page it appears on and the source I checked it against.

Common mismatches include an outdated ISO 9001:2008 certificate, a discontinued product size, and a tolerance that changed in a datasheet revision. Each one gets corrected in the rewrite to match your current datasheet or certificate. I point links to a discontinued product at its replacement or its category page.

FAQ and Direct-Answer Additions for AI Search

Google AI Overviews and ChatGPT can cite answers that sit directly under a question-based heading. Headings get rewritten as the questions your buyers ask, and I add FAQ sections where a page has none. I put the answer in the first sentence under each question, in plain terms.

FAQ topics come from the questions your sales and engineering teams hear from buyers. Each answer stays short and factual, with the key fact in the first words. A question about one product goes on that product’s page, and one about a whole product line goes on its category page.