Industrial Copywriting Services

I write keyword-targeted blog posts and long-form technical articles for your website or a trade publication. You approve an outline before each blog post, and I write every heading as a question your buyers search on Google or in ChatGPT. Technical articles cover the products, processes, and standards your buyers need to understand before they specify a part.

I write homepages, about pages, service pages, and landing pages around your products, processes, and certifications. Engineers find the materials, tolerances, and test standards they check, and procurement teams find your certifications, capacity, and lead times. Homepages and service pages also include an SEO title and meta description written for each page's target keyword.

I write each case study from separate interviews with the engineer who worked on the job and with your customer. You get the problem, the solution, and the results in a story your sales team sends to prospects. Your customer reviews the quotes and figures attributed to them before the case study is published.

I write new product pages and rebuild thin existing ones with more copy, FAQs, and spec tables. Engineers get the specs, applications, materials, and selection details they compare between suppliers, and procurement teams find the certifications and lead times you publish. Category page copy includes an introduction to each product family and a short description beside each product link.

I review your existing pages and posts and give you a ranked list of the fixes each one needs for search rankings and AI citations. Rewrites of the pages at the top of that list are available at a per-page price, and each one gets current keywords and direct answers. Outdated specs and links to discontinued products go on the same list.

I write battlecards, sell sheets, sales email templates, and sales deck copy for your sales team. Your product data and the objections your reps hear on calls are my source material for every piece. Competitor details come only from public sources, such as websites, datasheets, and published price lists.