Website Copywriting Services for Manufacturers

Homepage Copy

I write the headline, the body copy for each section, and the calls to action on your homepage. You also get an SEO title and meta description, and the full project costs $2,500 to $3,500. My starting material is your current homepage, your brand or style guide, and your product data.

Engineers who land on your homepage look for your materials, tolerances, and test standards. Procurement teams look for certifications, capacity, and lead times, so I put both sets of details near the top of the page. Each call to action links to the page with more detail, such as a capabilities page or your quote request form.

About Pages

Buyers read your about page to check your facility size, equipment list, and certifications before they send an RFQ. I write it around those facts, plus your years in business and the industries you serve. Your team supplies those details, such as square footage, machine models, and ISO 9001 or AS9100 certificates.

Team bios and short company history sections are part of the about page copy. I write each bio around the person’s role, experience, and the work they oversee. Milestones in the history section include a new facility, added equipment, or a new certification.

Service Pages

Service pages are where you explain the processes you perform for customers, such as machining, coating, or inspection. I write one page per service with the materials you work with, the tolerances you hold, and the applications you serve. Pricing is $1,250 to $1,500 per page, and that price includes an SEO title and meta description.

Design engineers use service pages to check whether your process fits their part. I add the details they need to answer that question, such as part size limits, material grades, and finishing options. Previous work includes service pages for Arnold Machine’s automated spray coating systems and Conexus building automation upgrades.

Landing Pages

A landing page has one offer and one call to action. Typical uses are paid search campaigns, trade show promotions, and downloadable guides. I match the headline to the ad or email your visitors clicked to reach the page.

The copy includes a headline, a short explanation of the offer, and the text for the form and button. I keep each page to a single offer, so the headline, body copy, and button text all point to the same action. Each landing page in my web copywriting services costs $1,500 to $2,000.